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What the Danish press wrote

BT (Danish national newspaper) 04/06/2005
A mother of one - soon two - from Jutland is having success, selling dummies with children's names on the Internet. The 32-year old Pia Callesen from the village of Gjessoe, near Silkeborg, is putting an end to the daily dummy chaos that exists in Denmark's nurseries, day care centers, kindergartens and at home. She has started selling dummies with names on them, and the idea is actually quite straightforward: each dummy should have a name on it, so people know whom it belongs to. That prevents the mix-ups, which quickly occur, when small children lose their dummy. The dummies are sold on the Internet, and have become a big success. Pia Callesen has sold between 700 and 1000 dummies every week since she started up in April. Now Pia is ready to start selling her dummies in Sweden and Germany. "I had the idea last summer. When I fetched my son Frederik from the Nursery in the city of Aarhus, his dummy had more often then not disappeared, while he had another child's dummy in his mouth," says Callesen. She has an education background with a MA Degree in Language and Communication and is expecting child number two with her husband Søren. Pia Callesen certainly did not think it was ideal when Frederik came home with another child's dummy in his mouth. Dummies transmit infections, so what good came from mom carefully boiling dummies everyday? At first, Pia tried to solve the problem by writing her son's name in indelible ink on the dummy and by sticking small nametags on them, but both disappeared after the dummies were boiled. Pia decided to solve the problem once and for all. The dummies are approved quality products and the child's name doesn't wear off.
JydskeVestkysten (regional newspaper) 03/06/2005
Pia Callesen, from the village of Gjessoe near Silkeborg, runs a little Internet business that specializes in selling dummies with names. Things are going really well, so well that she will shortly be opening a corresponding Internet business in Sweden. Pia Callesen is the daughter of Thorkil and Bente Callesen from Bolderslev in South Jutland. The 32-year old has a MA Degree in Language and Communication, having studied in South Jutland and then in Aarhus. She finished her studies three years ago and 1? year ago she had Frederik together with her husband Søren. ?I noticed problems with dummies already 14 days after Frederik started at the nursery. They were mislaid and swapped, resulting in increased risk of the children passing on infections, so I thought: I better do something,? says Callesen. She searched in vain after dummies with non-perishable names in the shops. Names written with a permanent marker pen don?t survive boiling. She did not find what she was looking for, so she started for herself. ?Things went well from day one, and we sell between 700 and 1000 dummies a week,? says Callesen. She adds that teachers are among those who provide that best publicity for her firm, they know the problems caused by dummies without names. Her parents at home in Bolderslev are proud of her success, as is her husband Søren, who is from Herning. ?We have rented a house in a little village near Silkeborg, where everyone knows everyone else,? says the entrepreneur cheerfully. Incidentally, she is five months pregnant ? what is going to appear on child number two?s dummy? ?Ha! Ha! Probably Emma, if it?s a girl, and maybe Oliver if it?s a boy.?
Silkeborg TV (local TV) 02/06/2005
A special dummy has become a major trade success for a woman from Silkeborg. As we recently reported on the radio, Pia Callesen has invented something she calls Navnesutten® (MyDummy), which is simply an ordinary dummy with the child?s name on it. But it has quickly become apparent that it provides something parents have been missing because they are tired of their child?s dummy disappearing at the nursery or ending up in the wrong child?s mouth. ?Navnesutten.dk is my Internet store, selling dummies with names,? says Callesen. During the first 1? month Pia Callesen sold between 700 and 1000 Navnesutter (MyDummies) a week, and next month she will begin Internet sale in Sweden, followed by Germany.
Aarhus Stiftstidende (Regional newspaper) 31/03/2005
A mother has started a website where she sells dummies with names on them. 31-year old Pia Callesen was so tired of seeing her son Frederik come home from day care with another child?s dummies in his mouth, that the idea for Navnesutten.dk (the Danish forerunner of MyDummy.co.uk) was born. On her website, you can buy dummies with your child?s name on them. ?So Alexander can have his own dummy, and Frederik likewise,? says Callesen. She had tried other ways of making sure that the blue dummy her 1?-year old son Frederik had in his mouth in the morning was also the blue dummy he had in his mouth when she fetched him again in the afternoon. ?I had written his name with an indelible marker pen, stuck a nametag on them or in some other way tried to label his dummy. But they either faded after boiling, or were simply ugly,? says Callesen. After the whole circus of swapping dummies had been going on for a while, and after Callesen had failed to find dummies with names on in the shops, she got the idea for Navnesutten.dk. First she had simply to find a method for printing the child?s name on the dummy that could hold up to being boiled time and again, as well as a suitable dummy for the project. ?This is my passion. This product didn?t exist, and that is why I took the plunge with this project,? says Callesen, who has a MA Degree in Language and Communication. Her website opens April 11th (2005), and for the worried and quality-conscious we can report that the dummies are approved quality dummies.
Aarhus Stiftstidende (Regional newspaper) 31/03/2005
A mother has started a website where she sells dummies with names on them. 31-year old Pia Callesen was so tired of seeing her son Frederik come home from day care with another child?s dummies in his mouth, that the idea for Navnesutten.dk (the Danish forerunner of MyDummy.co.uk) was born. On her website, you can buy dummies with your child?s name on them. ?So Alexander can have his own dummy, and Frederik likewise,? says Callesen. She had tried other ways of making sure that the blue dummy her 1?-year old son Frederik had in his mouth in the morning was also the blue dummy he had in his mouth when she fetched him again in the afternoon. ?I had written his name with an indelible marker pen, stuck a nametag on them or in some other way tried to label his dummy. But they either faded after boiling, or were simply ugly,? says Callesen. After the whole circus of swapping dummies had been going on for a while, and after Callesen had failed to find dummies with names on in the shops, she got the idea for Navnesutten.dk. First she had simply to find a method for printing the child?s name on the dummy that could hold up to being boiled time and again, as well as a suitable dummy for the project. ?This is my passion. This product didn?t exist, and that is why I took the plunge with this project,? says Callesen, who has a MA Degree in Language and Communication. Her website opens April 11th (2005), and for the worried and quality-conscious we can report that the dummies are approved quality dummies.

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